300M Endurance Athletes
Our beachhead market globally
$4.5B Market Opportunity
Sports nutrition & testing market
32 Early Interest
27 individuals + 5 coaches/teams
1.28 billion people don't have enough iron
Fast, NoninvasiveIron Testing
Results in 20 minutes. No blood required.
At-home testing
Clear numbers
Works with your phone
4,800+
On Waitlist
$145K+
Raised
2026
Launch
"I felt constantly tired and knew something was wrong, but it took months to get an appointment and get my iron tested. I lost 2 seasons due to iron deficiency. Running felt so much easier once my iron was corrected."
Felisha
Track Athlete
20 MIN
Results
NO BLOOD
Required
$15
Per Test
Why Ferritiva?
First urine-based iron test
Medical-grade accuracy
Built by iron experts
Clinically validated
Ferritiva
$15
per test
• Device: $75 one-time
• At-home convenience
• 20-minute results
OLD WAY
Traditional Methods
$50-200
per test
• Clinic visits required
• Blood draws needed
• 3-7 day wait times
Cost Comparison
| Ferritiva | Traditional Methods | |
|---|---|---|
Cost per test | $15 | $50-200 |
Location | At home | Clinic visit |
Results time | 20 minutes | 3-7 days |
⚡ Pre-orders open late 2025 • Limited first batch
Join waitlist to secure priority access & early bird pricing
Market Traction
4,800+
on waitlist
$145K+
raised
2026
launch
"I felt constantly tired and knew something was wrong, but it took months to get an appointment and get my iron tested. Running felt so much easier once my iron was corrected."
– Felisha, Track Athlete
Why Ferritiva?
🧪
First urine-based iron test
Revolutionary non-invasive technology
⚕️
Medical-grade accuracy
Lab-quality results at home
👨⚕️
Built by iron experts
Developed by medical professionals
✅
Clinically validated
Proven through rigorous testing
Cost Comparison
Ferritiva
$15
per test
Device $75 one-time • At-home convenience • 20-min results
OLD WAY
Traditional Testing
$50–200
per test
Clinic visits • Blood draws • 3–7 day wait times
Iron Deficiency is the #1 Nutritional Disorder
Iron deficiency affects athletes, women, vegans, and communities worldwide. It causes fatigue, poor performance, and missed potential.
1.28B
people affected globally
38%
of women impacted
77%
prefer urine testing over blood draws
How It Works
Collect Sample
Provide a simple urine sample at home.
Visual Analysis
The strip changes color based on iron levels.
Instant Results
The app gives results and recommendations.
Simple, Affordable Pricing
Monitoring Device
$75
one-time
Lifetime device • App included • Medical-grade accuracy
Testing Strips
$15
per test
20-minute results • Subscription available • Bulk discounts
World-Class Team & Advisors
Founding Team
JL
Jeffrey L.
Co-Founder
MD 2025 • Former athlete with expertise in medical device development
EL
Eben L.
Co-Founder
BSE 2026 • Engineering expertise and product development
Core Team
GP
George P.
Operations
PhD, MBA 2025
RW
Rachael W.
Director of Research
MD 2026
SN
Siddarth N.
Engineering
BSE 2026
VS
Vishnu S.
Engineering
BSE 2026
Advisors & Investors
EM
Ed Moore, PhD
Regulatory Advisor
BioPhia
CP
Connie Piccone, MD
Clinical Advisor
Carle Foundation
MA
Mark Aardsma
Board Observer & Equity Investor
First Leaf Capital
TP
Tom Parkinson
Board Observer & Equity Investor
Illinois Ventures
Iron Health for All, Not Just the Elite
We believe iron health monitoring should be accessible, affordable, and available to all communities.
Accessibility First
Affordable pricing and community partnerships ensure everyone can monitor their iron health, regardless of economic status.
Inclusive Design
Built for diverse bodies and lifestyles, with culturally sensitive health education and multilingual support.
Community Impact
Partnerships with community health centers, schools, and nonprofits to reach underserved populations.
Our Roadmap to Launch
Clear milestones toward bringing revolutionary iron testing to market.
2025
Development & Manufacturing
- Provisional patent application underway
- Mobile app in development
- Testing strips in manufacturing stage
2026
Launch & Scale
- Mobile app launches
- Testing strips available
- Sales launch begins
Launching in 2026
Pre-orders open late 2025 — Be first in line!
1.28 billion people suffer from iron deficiency
Not having enough iron is the world's biggest nutrition problem. It affects athletes, women, vegans, and many communities around the world.
77%
of people prefer urine testing over blood draws
1.28B
people worldwide have iron deficiency - making it the #1 nutritional disorder globally
38% affected
Women
Women of childbearing age who don't have enough iron but aren't anemic yet
Up to 20% prevalence
Children
Young kids in wealthy countries; doctors miss up to 70% of cases
32–40% with ID
Sleep (RLS)
People with restless leg syndrome who don't have enough iron; often goes unnoticed
Ferritin <50 ng/mL
Athletes
Low iron levels cause tiredness and poor performance; need to track and fix
The World's First
Urine-Based Iron Test
No needles
Lab-quality results
Smartphone integration
Simple, Affordable Pricing
Accessible iron monitoring for everyone
Monitoring Device
$75
One-time purchase • App included • Lifetime device
Testing Strips
$15
Per test • Subscription available • Bulk discounts
Why Switch to Ferritiva?
OLD WAY
Traditional Testing
Invasive blood draws
Clinic visits required
3-7 day wait times
$50-200 per test
FERRITIVA
Our Innovation
Completely non-invasive
At-home convenience
20-minute results
$15 per test
Proven Market Demand & Early Traction
Starting with endurance athletes, we're building toward a massive global opportunity.
300M
Endurance Athletes
Our beachhead market globally
$4.5B
Market Opportunity
Sports nutrition & testing market
32
Early Interest
27 individuals + 5 coaches/teams
Recognition & Achievements
2nd Place - COZAD (2022)
University of Illinois Business Competition
4th Place - Global Consortium (2025)
International Innovation Competition
World-Class Team & Advisors
Backed by experienced founders, medical experts, and strategic investors.
Founding Team
JL
Jeffrey L.
Co-Founder
MD 2025 • Former athlete with expertise in medical device development
EL
Eben L.
Co-Founder
BSE 2026 • Engineering expertise and product development
Core Team
GP
George P.
Operations
PhD, MBA 2025
RW
Rachael W.
Director of Research
MD 2026
SN
Siddarth N.
Engineering
BSE 2026
VS
Vishnu S.
Engineering
BSE 2026
Advisors & Investors
EM
Ed Moore, PhD
Regulatory Advisor
BioPhia
CP
Connie Piccone, MD
Clinical Advisor
Carle Foundation
MA
Mark Aardsma
Board Observer & Equity Investor
First Leaf Capital
TP
Tom Parkinson
Board Observer & Equity Investor
Illinois Ventures